Featured frameworks
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Data capture
Zero-Party Data Strategies: Collecting Customer Emails In-Store
The modern playbook for capturing email addresses from walk-in customers without the fishbowl.
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Retailtainment
Retailtainment Explained: Strategies to Drive Foot Traffic
How physical businesses blend entertainment and retail to win back attention from e-commerce.
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UGC
How to Automate User-Generated Content for Brick-and-Mortar
Build a system that generates social content from every customer visit, without asking.
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WoM
Word-of-Mouth Marketing Tactics for Local Businesses
Designing shareable experiences that make customers talk about you without prompting.
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Activation
15 Brand Activation Ideas That Actually Drive Foot Traffic
Field-tested brand activation ideas that measurably pull customers through your door.
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Nurture
Post-Event Nurture Sequences: What to Email Leads After an Activation
The 14-day email drip that converts in-person leads into repeat customers.
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Tools for the Playbook
Want to try this?
Meet Halo.
The iPad photo booth built for storefronts. Plug in, go live in 15 minutes. Turn every customer visit into content.
See Halo at simplebooth.com →
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